Founded in 1970, TAITRA is Taiwan's foremost nonprofit trade promoting organization. Sponsored by the government and industry organizations, TAITRA assists enterprises to expand their global reach. Headquartered in Taipei, TAITRA has a team of 1,300 specialists and operates 5 local offices in Taoyuan, Hsinchu, Taichung, Tainan and Kaohsiung as well as 63 branches worldwide. Together with Taipei World Trade Center (TWTC) and Taiwan Trade Center (TTC), TAITRA has formed a global network dedicated to promoting world trade.

Core Missions

To assist Taiwanese businesses in developing international market.

To collaborate closely with Taiwanese government in trade policy implementation.

To provide business consultation service and connect international firms with Taiwanese partners.

To assume the role of “Smart Integrator” - complement government policies, facilitate industry needs and develop new business opportunities around the world.

Main Services

Global Marketing

Taiwan Industry Enhancement Project

Promoting the Service Sector

Market Research and Publication

Digital and E-commerce Marketing

Gaining Trade Insights with Trade Data Analytics

International Trade Institute

Taiwan International Trade Shows

Exhibition and Convention Venues

External Relations

https://about.taitra.org.tw/About-TAITRA